Last Updated: March 10, 2026
The Trends Portal, available at https://thetrendsportal.com/, establishes this Privacy Policy to reaffirm its commitment to security, transparency, and respect in the processing of user data. This document explains how personal data is processed in accordance with the Brazilian General Data Protection Law — Law No. 13,709/18 (LGPD) — and with global Google Publisher Policy guidelines.
1. TRANSPARENCY: WHO MANAGES THIS PORTAL?
1.1. Data Controller Identification
This news, tips, travel, insurance, and financial education portal is owned and operated by SPUN MIDIA LTDA, registered under CNPJ No. 43.629.487/0001-89, with its administrative headquarters in Rio Grande do Sul, Brazil.
For legal purposes, this company is the Data Controller responsible for the personal data collected through this portal.
1.2. Communication Channel — DPO
In compliance with Article 41 of the LGPD, we have appointed a Data Protection Officer — DPO — to act as the communication channel between the portal, users, and the Brazilian National Data Protection Authority — ANPD.
Requests may be sent to:
2. TARGET AUDIENCE AND AGE RESTRICTION
2.1. Scope
This Privacy Policy applies to all individuals who access any website, portal, or digital platform owned by SPUN MIDIA LTDA or by companies belonging to its holding group or economic group.
2.2. Adults Only
The content published on The Trends Portal is intended exclusively for individuals who are at least 18 years old.
2.3. Protection of Minors
We do not knowingly collect or request data from children or teenagers. If our system identifies the registration of a minor, all associated data will be promptly deleted from our databases, without prior notice, in order to protect the best interests of the minor, pursuant to Article 14 of the LGPD.
3. CATEGORIES OF DATA AND PURPOSES OF PROCESSING
We process only the data strictly necessary for the operation of the portal, as described below.
3.1. Personal Data Provided by the User
Data collected:
- Full name;
- Email address.
Purpose:
Registration in our mailing list for the delivery of newsletters, market alerts, educational materials, updates, and general email marketing communications.
Legal Basis:
Free and informed consent, pursuant to Article 7, I, of the LGPD.
3.2. Data Collected Automatically
Data collected:
- IP address;
- Browser used;
- Operating system;
- Pages accessed;
- Time spent on the website;
- Interactions with the website;
- Cookie information and online identifiers.
Purpose:
Identification of access records for cybersecurity purposes, fraud prevention, protection against malicious activity, and compliance with legal obligations regarding the storage of access logs.
Legal Basis:
Legal obligation under Article 15 of the Brazilian Internet Civil Rights Framework and fraud prevention under Article 11, II, “g”, of the LGPD.
3.3. Browsing and Profiling Data — Cookies
Data collected:
- Page viewing history;
- Interaction with banners;
- Time spent on the website.
Purpose:
Audience analytics, statistical analysis, user experience improvement, and personalization of advertising through interest-based targeting.
Legal Basis:
Legitimate interest, pursuant to Article 7, IX, of the LGPD.
4. ADVERTISING, GOOGLE ADS, AND THIRD PARTIES
To keep our content free, we use third-party advertising technologies.
4.1. Third-Party Providers
We inform users that Google, as an advertising provider, may use cookies to display advertisements on our portal based on previous visits by the user.
4.2. Advertising Cookies
The use of these cookies allows Google and its partners to display relevant ads based on the user’s interests and browsing history.
4.3. User Control
Users have the right to disable personalized advertising. This can be done by accessing Google Ads Settings.
5. DATA SHARING WITH THIRD PARTIES AND COLLABORATORS
5.1. Collaborators and Employees
Access to user information is restricted to collaborators and employees of the Data Controller who have a legitimate need to access such information in order to perform technical or administrative duties.
All collaborators are subject to strict confidentiality obligations and data protection training.
5.2. Limitation of Use
We require all service providers to use shared data exclusively for the purposes described in this Privacy Policy. The use of such data for their own purposes or the sale of this information to third parties is strictly prohibited.
5.3. Legal Requests
We reserve the right to share data with police, judicial, or administrative authorities when required by law or by a specific court order.
6. DATA RETENTION PERIOD AND DATA LIFE CYCLE
We respect the principle of necessity and retain data only for as long as required.
6.1. Personal Data
Name and email address remain in our active database for as long as the user remains interested in receiving our content.
Deletion occurs after an exclusion or opt-out request, which will be processed as soon as reasonably possible.
6.2. Connection Records
Connection records are stored for a minimum period of six months, in accordance with the Brazilian Internet Civil Rights Framework.
6.3. Tracking Data
Cookies may have varying expiration periods and may remain active for up to 24 months.
6.4. Exceptional Retention
We may retain information beyond the periods mentioned above only when necessary to comply with legal obligations, court orders, or to defend our rights in administrative or judicial proceedings.
7. INTERNATIONAL TRANSFER AND SECURITY
7.1. Global Infrastructure
Because we use cloud services and international analytics tools, including Google services, personal data may be processed outside Brazilian territory.
We ensure that these providers follow international security and privacy standards.
7.2. Security Protocols
We implement technical security measures, including the use of HTTPS (SSL/TLS) encryption, to help ensure that communications between the user’s device and our servers remain private and secure.
8. DISCLAIMER AND AFFILIATE LINKS
8.1. External Navigation
The Trends Portal is an educational and informational portal. When clicking links to banks, financial institutions, travel platforms, insurance providers, advertisers, or other third-party websites, users may be redirected to external websites.
8.2. Limitation of Liability
We do not control the privacy practices of third-party websites. Once the user leaves our domain, the responsibility for the processing of their data belongs exclusively to the destination website.
We recommend that users carefully review the Privacy Policies of any third-party websites they visit.
9. DATA SUBJECT RIGHTS
In accordance with Article 18 of the LGPD, users — or their legal representatives — have the following rights:
Confirmation and Access:
The right to know whether we process their data and to request a copy of such data.
Correction:
The right to request the correction of incomplete, inaccurate, or outdated information.
Deletion:
The right to request the deletion of data collected based on consent.
Withdrawal of Consent:
The right to withdraw authorization for email marketing communications at any time.
To exercise any of these rights, users must contact our official DPO channel:
To withdraw consent from marketing communications, users may also use the opt-out or unsubscribe option available directly in the emails received.